Braves Fan Experience by Comcast
Comcast sponsored the new home of the Atlanta Braves and invested in several technologies to enhance the in-venue fan experience. To celebrate and bring awareness to that, we designed and fabricated "Overlook Overlays", allowing fans to see the game with fresh eyes when they peer into viewfinders installed on the stadium's rooftop. A mixed reality view reveals baseball stats and entertainment content overlaid on the field.
Baseball fans rotate a dial on the viewfinder to swap modes, bringing player stats, field stats, or NBC Universal entertainment content to the park. Branding on the fixture reinforces Comcast as a leader innovating on better ways to see the sport.
